Castle Rock Lake Watersports

Boat Rental located on Castle Rock Lake, WI

Project Overview


The objective was to enhance Castle Rock Watersports, an affiliated enterprise of Dells Watersports located on Castle Rock Lake, through a complete website rebuild. Emphasizing user experience, the project aimed at optimizing the website for both mobile and desktop platforms and integrating a seamless and user-friendly booking system.

Project Highlights

  • Integration with FareHarbor Reservation Software: Achieved seamless integration with FareHarbor reservation system, enabling users to effortlessly check availability, book equipment, and complete payments online. This was instrumental in providing a frictionless and efficient booking experience.
  • Content Strategy: Developed a strategic approach to content creation, focusing on engaging and informative material. With high-quality imagery, detailed product descriptions, and comprehensive watersports guides, the strategy aims to captivate and inform the target audience, enriching their online experience.
  • Technology Stack: Built and integrated with Advanced Custom Fields Pro on the WordPress CMS to provide a user-friendly administrative interface, coupled with the flexibility of the Bootstrap 5 framework for a responsive and modern design. The site is also part of a multisite network with the businesses other rental locations.


The digital transformation of Castle Rock Lake Watersports resulted in a modernized website that significantly enhanced the booking process and increased reservations, leading to a larger customer base and improved online sales. This comprehensive platform has elevated the company’s market position, driving both performance and customer satisfaction.

castle rock lake watersports