Project Overview
Objective
The objective was to enhance Mirror Lake Boat rentals, an affiliated enterprise of Dells Watersports located at Mirror Lake State Park through a complete website rebuild. Emphasizing user experience, the project aimed at optimizing the website for both mobile and desktop platforms and integrating a seamless and user-friendly booking system.
Project Highlights
- Integration with FareHarbor Reservation Software: Achieved seamless integration with FareHarbor reservation system, enabling users to effortlessly check availability, book equipment, and complete payments online. This was instrumental in providing a frictionless and efficient booking experience.
- Content Strategy: Developed a strategic approach to content creation, focusing on engaging and informative material. With high-quality imagery, detailed product descriptions, and comprehensive watersports guides, the strategy aims to captivate and inform the target audience, enriching their online experience.
- Technology Stack: Built and integrated with Advanced Custom Fields Pro on the WordPress CMS to provide a user-friendly administrative interface, coupled with the flexibility of the Bootstrap 5 framework for a responsive and modern design. The site is also part of a multisite network with the businesses other rental locations.
Impact
The digital transformation of Mirror Lake Boat Rentals resulted in a modernized website that significantly enhanced the booking process and increased reservations, leading to a larger customer base and improved online sales. This comprehensive platform has elevated the company’s market position, driving both performance and customer satisfaction.
